Project 2_ AlexisLymus

I decided on my logo, color palette now im starting on the business card. This is a  jewelry company with that has an urban/ luxury theme. The crown essential in show that. I wanted to highlight the crown in some way. In the logo tilting the crown to about 85' degree helps with that task. The is simple but creates contrast between the two typefaces by one being sans serif and the other one being a serif, along with the contrast of the weight and scale. 

 I chose this real company named Clyne of the south. They are a new jewelry company. I decided to incorporate some of the colors and symbols that they have already used in their branded. Im still brainstorming ideas and might decide to take branch off with a different color palette. But for right now this is my starting point. Here's the website more reference on the brand----> https://www.clyneofthesouth.com