Project 2_Asia Le

The company is a meditation business, focused on providing services for relaxation, practices to train attention and awareness, and achieve a mentally clear and emotionally calm and stable state. 

This first logo I used ellipses and the shape builder tool to create the all of the shapes shown. The plant leaves and crescent shapes are reoccurring through all logos. 

Similar to the first logo, I added a circle with a gradient as well as shapes to represent a face to connect with the company idea.

For the third logo idea, I drew inspiration from an album from BTS 'Wings.' I kept using eclipses as my primary shape but added slight variety in each section. In the top left, I used the curvature tool to give a pointed touch. To the right, I added rectangle shapes and added a gradient. Both sections on the bottom  used the shape builder tool.

For this final logo, in addition to the shape builder tool, I used the curvature tool for the section in the bottom left of the moon. I also played with the anchor points to have a nice balance of empty space. I used the gradient toll to create a reflection.